Confusion is the number one reason people leave websites. If your site has a difficult-to-use interface, or isn’t accessible on mobile devices, many visitors will become frustrated and leave. A website redesign can boost conversions from qualified visitors without making any modifications to Internet marketing plans. A website redesign can boost conversions from qualified visitors without making any modifications to Internet marketing plans. Website visitors expect a uniform and professional look across all pages of a website.
If any of your pages take a departure from the look of your site, visitors may become confused and leave. Abandonment also occurs because of other issues like broken links or complex navigation bars. Ensuring all the pages of your site conform to your brand and no that aesthetic errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversions.
Your website should be written and designed to attract qualified leads, or visitors that are likely to convert. If your Internet marketing campaign brings unqualified traffic to your site, your conversion rates will be lower.
Conversion funnels are the paths through your site that visitors follow before converting.
Each page between an entrance page and a conversion page is an opportunity for your visitor to become distracted and leave. If your conversion funnels are too intricate, potential conversions will leave the path and that conversion will be lost.
Our conversion rate optimization services include conversion funnel analysis, which helps ensure that qualified visitors stay on the right track to conversions.
All too often, website copy is written from the perspective of the company, and doesn’t adequately address visitors’ questions and concerns.
Professionally written website copy provides the information vital to understanding each product or service, while also persuading qualified customers to convert.
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